Having a responsive website is mandatory, but is it enough? For many businesses, a dedicated mobile app unlocks a level of engagement that a browser simply cannot match.
1. You need Push Notifications
Email open rates are hovering around 20%. Push notifications? Often 90%+. If you need to alert customers about flash sales, order updates, or new content instantly, an app is the only way to tap them on the shoulder.
2. Complex User Interactions
If your service involves complex data visualization, heavy calculations, or offline functionality (like field work tools), a native app will always outperform a web app in speed and reliability.
3. Loyalty Programs
Starbucks built an empire on their app. Why? Because it gamified the loyalty experience. An app on the home screen serves as a constant visual reminder of your brand, increasing repeat visits.